PICN01 - ECTS OBJETIVES
This course will provide the participants with a comprehesive understanding of intelectual property and business model developement in the context of technology entrepreneurship.

PICN01 - ECTS At the end of the curricular unit, the students should:
1) Have an understanding of what it takes to work with engineers, scientists, and other professionals to build companies.
2) Have an understanding of the pressures and demands of work in an early-stage startup.
3) Be able to carry out contacts with customers, partners and competitors, in the typical chaos and uncertainty of startup environments.
4) Be able to use a business model to brainstorm each part of a company, taking into account the associated environmental and social issues.
5) Be able to use customer development to get out of the classroom, iterate on a “minimum viable product” (MVP) and identify a repeatable and scalable business model for it, based on external feedback.
6) Have an understanding of the foundations and role of Intellectual Property in contemporary academia and economy, and be able to define its strategic contribution as a key resource, a source of technology-based advantage in value propositions, and a dimension of competitive dynamics in technology innovation-based business models.