Official Code: | 6294 |
Acronym: | MESG |
Description: | The Master in Service Engineering and Management (MESG) adopts a T-Shaped educational approach to conceive, develop, implement and operate technology-enabled service systems, building upon student’s background (first degree) and adding cross-disciplinary competences in service engineering and management. MESG has an engineering approach that is a distinctive characteristic when compared with other Service Masters. This engineering approach involves four main aspects: Systems approach, that integrates people, processes and technologies. Process design and management. ICT competencies. CDIO engineering approach, with a strong emphasis on project-based learning. MESG brings to a multidisciplinary set of students, mostly from engineering or management. According to each candidate’s background, a plan of studies can be defined to best complement previous competencies. MESG is entirely taught in English. |
- Identification of cognitive abilities and behaviour that enable the development of innovative proposals.
- Understanding of mechanisms and the different phases of the creative process.
- Conscious and flexible utilization of systematic heuristic tools: techniques for problem exploration, methods for idea generation and evaluation techniques.
- Development and of Idea Communication skills and achievement of competencies to choose the communicative and persuasive tools.
- Active participation in a creative group.
This course unit aims to put students in contact with the main concepts of service management, providing them with an integrated view of the processes of services management, and strategic management, in supporting the development of competitive advantages. The course unit has a theoretical and practical nature, combining the theoretical basis for its application to the study of cases of companies and the carrying out of work.
Main aims: The main aim of this course unit is to prepare students to analyse and project interactive components of systems, particularly the user interface. It should be adequately done, considering the short, the medium and the long term.
Aims:
1. To prepare students to analyse interactive systems concerning their quantitative and qualitative parameters.
2. To prepare students to use study, observation and questioning techniques based on the understanding of the conceptual model of system users
3. To prepare students to use a construction process of interactive products based on the design, user assessment, conception, prototyping, validation, construction and maintenance.
At the end of the course, students should be able to:
- understand the complexity and the qualitative aspects of decision making processes;
- define the structure and the components of a Decision Support System (DSS), as well as using methodologies and techniques to design and implement DSSs;
- develop spreadsheet models, and design tools to support decision-making;
- use the main concepts of Decision Theory and Multicriteria Analysis;
- develop models and optimization algorithms, as well as heuristic and simulation approaches to solve problems with a practical interest, in Operations Management.
The competences to be acquired by the students, as well as the results of the learning process, derive directly from the satisfaction of the indicated objectives.
In the context of the value creation and management, the aim of this course is to give students theoretical and practical knowledge necessary to understand the consequences of operational decisions, by acquiring skills both in accounting and in financial management. Important information: please note that most of the topics of this course must be taught in Portuguese, given that Portuguese accounting rules and taxes have specific names that are not translatable.
The objective of this course is to teach the methods, techniques and best practices to plan, manage and carry out a process analysis and requirements specification of a system-based services technologies.
It is expected to provide the students with an understanding of the role of operations, logistics, and supply chain management in the services sector/industry. In particular, to develop the skills necessary to design, plan and manage operations and logistics in the service sector, considering the maximization of operational efficiency and client satisfaction.
The course aims at developing competencies Services Marketing, whether businesses or companies providing services industries that include a service component in its global offering to customers. The course integrates a sound conceptual ground, with presentation and discussion of services marketing concepts and methods, with its application to the development of a marketing plan and case study analysis and discussion.
Prepare students for designing information systems appropriate to user needs and objectives of organizations, considering the short, medium and long term. So they should be able to prepare conceptual models of information, in particular classes of objects and relational models, develop conceptual models of user interaction, apply software engineering methodology, and use relational database management systems.
This course aims that students (i) know and understand the role of information systems in organizations and the importance of their alignment with the strategy of the organization; (ii) understand the concept of information systems architecture both at the business strategy level and at the technical application level.
At the strategic level, frameworks and tools for analysis of enterprise architectures will be addressed. At the application level, web architectures, languages, and programming tools will be introduced, thus enabling students to autonomously analyze and develop web applications of small/medium complexity.
The course aims at providing and developing competences on the different new service development and design methodologies, integrating a robust theoretical ground, based on the discussion of state of the art methods cases, with its application to a new service development project.
This course unit aims to endow students with the basic skills to think strategically, to develop a specific business and corporate strategy, to understand the issues and hurdles of implementation, in order to play a role in a given company's competitiveness.
Teach the key concepts and methodologies for managing the customer relationship as well as key standards, technologies and systems that allow organizations to maintain, deepen and develop better relationships with their customers.
This course unit aims to provide students with conceptual and instrumental resources to carry out a research project in the Master in Service Engineering and Management. The concepts to be approached are related to two general domains: the foundations of the research process (ontology, epistemology and methodology and ethics) and the understanding of the different stages of the research process.