Entrepreneurship

Code:

PRODEF029

Acronym:

EMP

Keywords
Classification	Keyword
OFICIAL	Management

Instance: 2023/2024 - 2S

Active?	Yes
Responsible unit:	Department of Industrial Engineering and Management
Course/CS Responsible:	Doctoral Program in Engineering Physics

Cycles of Study/Courses

Acronym	No. of Students	Study Plan	Curricular Years	Credits UCN	Credits ECTS	Contact hours	Total Time
PRODEF	12	Syllabus since 2009/2010	1	-	6	28	162

Teaching language

Portuguese and english

Objectives

Nesta UC pretende-se dotar os alunos com as ferramentas essenciais à prospecção, refinamento, avaliação e implementação de novos negócios (incluindo negócios de base tecnológica).

Learning outcomes and competences

National Content Standards for Entrepreneurship Education (NCSEE) Skill Reference: http://www.entre-ed.org/Standards_Toolkit

Levels: BASICS, COMPETENCY AWARENESS and CREATIVE APPLICATIONS of the following Standards
A Entrepreneurial Processes
B Entrepreneurial Traits/Behaviors
L Marketing Management
M Operations Management
O Strategic Management
Levels: BASICS, COMPETENCY AWARENESS
C Business Foundations
F Economics (concepts review)
N Risk Management
Levels: BASICS, COMPETENCY AWARENESS, CREATIVE APPLICATIONS, STARTUP
D Communications and Interpersonal Skills
E Digital Skills

Working method

Presencial

Pre-requirements (prior knowledge) and co-requirements (common knowledge)

N/A.

Program

1 - Presentation of the Course, Motivation. Setup of the Teams.
2 - Innovation and Entrepreneurship. The process of entrepreneurship (Timmons Model).
3 - Is Your Idea an Opportunity?
4 - Market Sizing and Quantification. Business Plan Introduction.
5 - The Opportunity. The recognition and its shaping and reshaping. Jim Poss Case.
6 - Value Proposition. The Value Proposition in a Technology Commercialization project (e.g.: starting from a patent).
7 - Understand the Business Model & Strategy.
8 - Marketing for Entrepreneurs.
9 - The Founding Team. Intellectual Property.
10 - Review of Business Plan Financials.

Mandatory literature

Steve Blank, Bob Dorf; The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company, K&S Ranch, Inc. Publishers, 2012. ISBN: 0984999302
Alexander Osterwalder, Yves Pigneur; Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers, John Wiley & Sons, 2010. ISBN: 8126533676
Stefanos Zenios, Josh Makower, Paul Yock, Todd J. Brinton, Uday N. Kumar, Lyn Denend, Thomas M. Krummel; Biodesign: The Process of Innovating Medical Technologies, Cambridge University Press, 2009. ISBN: 0521517427

Teaching methods and learning activities

Practical tutorial classes. Analysis of case studies. Teamwork follow-up and monitoring.

Evaluation Type

Distributed evaluation with final exam

Assessment Components

Designation	Weight (%)
Apresentação/discussão de um trabalho científico	55,00
Trabalho escrito	25,00
Exame	20,00
Total:	100,00

Amount of time allocated to each course unit

Designation	Time (hours)
Apresentação/discussão de um trabalho científico	0,00
Frequência das aulas	35,00
Trabalho escrito	42,00
Elaboração de relatório/dissertação/tese	25,00
Estudo autónomo	33,00
Total:	135,00

Eligibility for exams

General rules of assessment, Article 4. Distributed evaluation with a minimum grade of 40%.

Calculation formula of final grade

1. Presentation and defense of business idea: 10%
2. Presentation and defense of market sizing: 20%
3. Business Plan Final [50%] + Business Plan Presentation and Discussion [50%] (10min): 50%
4. Written exam: 20%

Obs.: 30% of the evaluation components 1, 2 and 3 will be weighted using the "Peer-Assessment" excluding the best and worst grading.

Examinations or Special Assignments

N/A.

Internship work/project

N/A.

Special assessment (TE, DA, ...)

The assessment will be conducted in a special period based on a final exam (40%) and delivery of an assignment (60%). The assignment will be the development of a business plan, to be presented orally and in written form. This aims at assessing student mastery of the standards defined in section "Goals, Skills and Learning Outcomes."

Classification improvement

Only the exam component can be subject to grade improvement.